By Classic Yorkshire contributor Tony Lofthouse
In the sixties, Peugeot introduced the 504. It proved a ‘game changer’ for the French car maker and one which would have a global impact.
Amid tough economic times, the 504 was a robust and roomy new saloon that could run and run!
It was styled by Aldo Brovarone of Pininfarina and built at Peugeot’s Sochaux factory to the highest standards. Within a year of its launch it earned the honour, European Car of the Year.
As well as coming with reliable engines, models sported smart interiors with leather and wood finishes.
The 504 was to prove a real winner for Peugeot and one with the rarity of having worldwide appeal and longevity. Whilst it ran for 15 years in Europe until 1983, it was also built in China until 1997, South Africa until 1999, in Kenya to 2004 and in Nigeria until 2006.
It was known as the ‘Lion of Africa’ thanks to its tough chassis, strong suspension and high ground clearance. In essence, the African spec for the 504 was aimed at the different terrain to that found in Europe.
The 504 was also availability in different models from stylish coupe and cabriolets (see my blog, 29 March) to large estate and ‘pick-up’ options.
Its durability also made the 504 a successful long distance racing car with notable wins including the 1975 East African Safari Rally and Moroccan Rally twice (1975 and 76).
Fifty years on, the car may be a rare sight here but a fair few are still pounding the roads of Africa and beyond.
In all, the 504 was assembled in eight countries worldwide with over 700,000 produced outside France, either as a full manufacturing operation or using knock-down kits.