Alpine in 173 seconds.

If you have a spare 173 seconds then I think you might enjoy this video where Alpine looks back on the highlights of its history. It sets to music the vision of Alpine’s founder, Jean Rédélé, and the brand’s mantra: making lightness a strength.

Alpine celebrates 70 years of lightness in a tribute film

This anniversary creation pays tribute to the highlights of Alpine’s epic journey: from the first nights spent lightening the 4CVs in Jean Rédélé’s Parisian garage in 1950 to the creation of the brand in 1955 and its participation in the Mille Miglia, 24 Hours of Le Mans, Monte Carlo Rally, the REBIRTH of the brand in 2017, and its historic FORMULA 1 victory at the 2021 Hungarian Grand Prix.

This story continues with Alpine’s Dream Garage and the launch of its first 100% electric sports models: the A290 and A390, the brand’s very first sport fastback. The film adopts a bold visual style, combining footage of vintage models with animated scenes inspired by comic books, a graphic code emblematic of the automotive world.

Click the link below.

70 Years of Lightness


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